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Thought Leaders Summit: The Buzz on Word-of-Mouth Marketing (Part 1 of 2)

October 4th, 2005

Originally published in MarketingProfs

Your brand, products and services all benefit when people are talking about you in positive terms. Word-of-mouth can be a wonderful tool to add to your marketing arsenal. Of course, it’s not new, so how has word-of-mouth marketing—also known as buzz marketing—evolved into the 21st century? How does it differ from viral marketing or customer evangelism? And how do marketers use buzz marketing strategically?

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Buzz Marketing Teleconference

August 24th, 2005

by Stephan Spencer

Originally published in MarketingProfs

In this teleseminar, Netconcepts’ founder Stephan Spencer talks with buzz marketing experts Dave Balter, Luanne Calvert, Ben McConnell, Jackie Huba, Jim Nail, Jerry Needel and Emmanuel Rosen.

Learn what buzz marketing is, how to implement an effective buzz marketing campaign and why word-of-mouth can be a wonderful tool to add to your marketing arsenal.

Read the Executive Summary: part 1 and part 2

Download the Transcript: PDF (300 K)

Produced by MarketingProfs.com